KnownDoctors
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Become knownby the right people.

Advisory roles. Board invitations. Speaking requests. Industry recognition. We build the public record that puts your expertise in front of the people who matter, so the right opportunities come to you, not the other way around.

  • Positioning
  • Content and authority
  • PR and media
Book a free consultationCalculate your ROI →
Currently taking 3 engagements for Q3 2026
Known Doctors · brief · live
open

Hi Doctor,

Here is what is happening for doctors we work with right now:

▋

40+
Physicians advised to date
1.2M+
Impressions generated for clients
120+
Advisory, board and speaking conversations opened
30+
Podcast, media and panel placements
6 mo
Median time to first paid opportunity

Trusted by doctors, founders and HealthTech teams

Alphagreen logoSigTax logoAppvales logoNewxel logoRelevant logoAlphagreen logoSigTax logoAppvales logoNewxel logoRelevant logo

Your authority strategy

Which of these sounds like you?

Pick the situation you recognise. You get the plain explanation and the map of how the work actually runs.

The problem
I / VI

Why capable doctors stay invisible.

It is rarely a lack of expertise. It is almost always one of three traps.

01
The invisible expert

The people who have worked with you know exactly how good you are. The people who could invite you onto boards, podcasts, stages or advisory roles usually do not. When your reputation lives only inside your existing network, every new opportunity starts from zero.

02
Reputation tied to a job title

Many accomplished doctors become known only for the post they currently hold. Your expertise is bigger than any one role. A public reputation turns years of clinical judgement into opportunities that outlast the title, from keynote speaking to board, advisory and consulting work.

03
Waiting to be discovered

You have watched people with a fraction of your experience become the recognised voice in your field, while genuine experts stay unknown. When real experts stay invisible, others fill the gap. Building a public record is not self-promotion. It is making sure the expertise is where the decisions are made.

Swipe
The visibility system
II / VI

The system that makes opportunities come to you.

The objective is not follower count. It is to be the name that surfaces when a board is being assembled, when a conference is building its programme, and when a company asks who to trust with the thing they cannot afford to get wrong.

Your record already justifies those rooms. What is usually missing is the public record of it. We build that, then put it in front of the people who issue the invitations.

The authority ecosystem

Four layers, built from the inside out. Each one only works because the one beneath it is already in place, and the outer layer feeds the whole thing again.

Who you are
Layer 1 · The core
One position, owned outright

Everything is built on a single claim no one else in your field can make, drawn from the work you have actually done.

  • One owned category
  • A story only you have lived
  • Language repeated everywhere
The solution
III / VI

Where you are now, and where this goes.

The same reputation, tracked forward. Each stage assumes the one before it is done, and the final stage is your new normal.

Where you are now1 / 5

Exceptional record, private audience

Stage
Where you are now
What we are building
Nothing public is working on your behalf
Progress10%
What is true
  • Your work is known inside the rooms you have already been in, and almost nowhere else.
  • Opportunities arrive through personal relationships, one conversation at a time.
  • Decades of cases, talks and hard-won judgement sit unpublished.
→ Signal
Every opportunity still starts with a personal introduction
Stage
After 30 days
What we are building
Positioning and publishing
Progress30%
What is true
  • Positioning locked and your profile rebuilt around a single category you own.
  • Priority opportunities identified: the boards, conferences, podcasts and publications where your expertise belongs.
  • Publishing running on a rhythm, with profile views and reach visibly climbing.
→ Signal
Profile views and reach climbing week over week
Stage
After 3 months
What we are building
Turning outreach into real conversations
Progress50%
What is true
  • First podcast recordings and speaking conversations booked from outreach.
  • Board and advisory introductions happening through warm conversations, not cold applications.
  • Inbound messages from operators, founders and industry leaders each month.
  • Commercial conversations opening warmer, because people have already read something of yours.
→ Signal
First inbound messages you did not chase
Stage
After 6 months
What we are building
Enough published work that people check you out and are convinced
Progress72%
What is true
  • A visible body of work anyone can find in minutes when your name comes up.
  • Stages and interviews recurring rather than occasional, on topics you own.
  • Journalists and producers starting to cite you in your field.
  • Speaking and podcast invitations arriving without you asking.
→ Signal
People arrive already convinced
Stage
After 12 months
What we are building
Opportunities come to you instead of you chasing them
Progress100%
What is true
  • Board and advisory seats are offered rather than applied for, because the people choosing already know your work.
  • Companies and institutions contact you directly, already sold, because your name came up before you ever made a call.
  • Your reputation stops depending on any one employer, title or contract, and keeps compounding on its own.
→ Signal
People are recommending you in rooms you are not in
Swipe for the next stage
Proof
IV / VI

What it looks like when it works.

Real physicians, real records, real outcomes. Names withheld, details verified.

Internal medicine physician

Twenty one years of internal medicine, invisible outside the hospital. A new role at four times the salary in ninety days.

4×
salary increase
90 days
to new role
Read the case study →
Neurosurgeon

A surgical reputation that stopped at the theatre door, turned into two advisory retainers and a board seat.

2
paid advisory roles
1
HealthTech board seat
Read the case study →
Radiologist

A running public argument about imaging AI, which turned three vendors into advisory conversations.

3
AI companies in advisory talks
2
conference invitations
Read the case study →
Swipe
See all case studies →
Ways to work with us
V / VI

Pick the level of help you need.

From a free newsletter to a team that runs everything. Same direction, different speed.

Who this is not for: doctors chasing follower counts, anyone who wants virality without a point of view, and practices looking for patient marketing. We build professional standing, not audiences.

Estimate your return →
Free

The HealthTech Signal

Newsletter · weekly

A weekly read on where healthcare and technology meet: funding, products, regulation and the people behind them. Written for clinicians who want to keep up, advise, or move into tech.

  • What moved in HealthTech this week
  • Where clinicians are being hired and paid
  • Advisory, board and consulting openings
Subscribe
Waitlist

Group Programme

Cohort · opening soon

The full positioning system in a structured cohort, with live sessions, peer accountability and the templates we use with private clients.

  • Structured curriculum, run live
  • Community and peer accountability
  • Templates and implementation guides
$500

Power Hour

One session · 60 minutes

Sixty focused minutes on your positioning. You leave with a clear direction and a written plan you can act on yourself.

  • One to one strategy session
  • Positioning and profile review
  • 90 day plan in writing, plus recording
Book power hour
CustomMost doctors start here

Done for you

Retainer · priced after the call

The full engine, run by us. Scoped to your specialty and your goals, priced after the first conversation.

  • Positioning, messaging and content strategy
  • LinkedIn, newsletter and Substack production
  • YouTube and PR placement, monthly reporting
Book a call
Swipe
The process

What happens next

  1. 1
    Book the call

    Pick a time from the calendar at the bottom of this page for a working session. Your assistant can book it, join it, or take the call for you.

  2. 2
    Choose your engagement

    We recommend the tier that fits your goals and confirm scope and fee in writing. No minimum term, cancel any time.

  3. 3
    Answer the questionnaire

    A guided form, about twenty minutes, covering your story, goals and the rooms you want to be in. Your assistant can complete the logistics parts.

  4. 4
    Kickoff session

    Sixty minutes with you to lock positioning, priorities and the first ninety days.

  5. 5
    Receive your roadmap

    Within three business days of kickoff: positioning, your first ninety day plan and your content calendar.

Questions at any point? You or your assistant can reach us directly.Message us on LinkedIn →Email us →
Dereck Mush on stage at the Road 2 Web Summit 2023 official reception hosted by the President of the Portuguese Republic
Road 2 Web Summit 2023 — Official Reception by the President of the Portuguese Republic. Sharing the stage with the Portuguese President (first from the left).

Public speaking.

Dereck speaks on physician positioning, content strategy and building authority in HealthTech. Pricing depends on the opportunity.

Recent events
  • →
    Official Reception by the President of the Portuguese Republic

    Road 2 Web Summit 2023, sharing the stage at the presidential reception in Lisbon.

  • →
    Web Summit

    On-stage and on-camera conversations with founders, investors and operators.

  • →
    Silicon Valley Immersion Programme 2025

    Sessions on positioning and building authority for technical and clinical experts.

  • →
    Toastmasters International

    Speaking and communication programmes, from club stages to competitive events.

Book Dereck for your event →
Questions
VI / VI

Answers, ahead of time.

The next step

A private working session, at your convenience.

You have already done the work. One conversation is enough to see what a public record would put in front of you, and whether this is worth your time.

No commitment
required
Reply within
24 hours
Physicians
worldwide