LinkedIn
Channels/01 · Primary channel

LinkedIn is where the invitations start.

Boards, founders, programme chairs and recruiters check LinkedIn before they call anyone. For most doctors that page is a CV with a headshot. We turn it into the reason the conversation happens.

LinkedIn

Hi Doctor,

What LinkedIn has produced for doctors we work with:

8 sec

A founder spends on your profile before deciding whether to message you.

4 in 5

Board searches start on LinkedIn before anyone reaches out.

2–5 posts

Ghostwritten posts a week, each approved by you before it publishes.

Inbound replaces cold outreach

When the right people start messaging you, the power dynamic shifts. You are no longer pitching; you are selecting which invitations to accept.

Compounding, not campaign

Posts stay searchable. Work published in month two is still producing introductions in month nine, which is why this is the primary channel.

The problemI

Why most physician profiles get skipped.

01

The headline states a job title, so the reader learns your employer and nothing about your judgement.

02

The About section reads as a career summary written for a hiring manager who no longer exists.

03

There is no recent activity, so a founder checking you has nothing to react to and no reason to message.

04

The few posts that exist are announcements: conferences attended, papers published, congratulations offered.

05

Everything is true and nothing is memorable, so the invitation goes to the doctor who is easier to describe.

How we run itII

The LinkedIn process, step by step.

01

Positioning interview

Ninety minutes on the phone. We map what you actually know that others do not, which rooms you want to be in, and the claims you are willing to defend in public. Everything downstream comes from this call.

02

Profile rebuild

Headline, About, featured section, experience entries and banner rewritten as a positioning asset. Written so that a HealthTech founder, a board secretary and a conference chair each find the sentence that matters to them within eight seconds.

03

Content system

A running set of themes you own, mapped to a monthly calendar. Two to five posts a week: clinical judgement applied to industry questions, commentary on what your field is already arguing about, and occasional first person accounts that only a practising doctor can write.

04

Ghostwriting in your voice

We draft, you approve. Either we generate from what is trending in your specialty and write it in your position and voice, or we work from voice notes, slides and papers you already have. Whichever you prefer. Nothing publishes without your sign off.

05

Targeted engagement

Comments and connection activity aimed at a named list: the founders, investors, chairs and recruiters who issue the invitations you want. Visibility with the wrong audience is noise. This is the part most people skip and it is the part that converts.

06

Measure and adjust

Monthly report on reach, profile views, search appearances, follower quality and, most importantly, inbound conversations. We drop what does not move those numbers and double the themes that do.

What you get

Everything, done for you.

Your time

One 60 minute call a month, plus roughly 20 minutes a week approving drafts from your phone.

Who this is not for

If you want follower count as the outcome, we are the wrong firm. We optimise for who is reading, not how many.

  • Full profile rewrite, including headline, About, featured and banner
  • Two to five ghostwritten posts a week, drafted for your approval
  • Monthly content calendar built on your owned themes
  • Comment and engagement activity on a named target list
  • Inbound message triage with suggested replies
  • Monthly performance report tied to conversations, not vanity metrics
  • Compliance check on every post before it publishes
First 90 daysIII

What actually happens, and when.

Days 1 to 14

Positioning interview, profile rebuild live, first content themes agreed, first posts published.

Days 15 to 45

Publishing rhythm established. Profile views and search appearances climb. First unsolicited messages arrive.

Days 46 to 90

Conversations turn into calls: advisory enquiries, speaking requests, recruiter approaches. Themes narrowed to what actually pulls.

Swipe
What it looks like in practiceIV

Internal medicine physician, 20 years clinical

Before

Headline read Consultant Physician at a named hospital. Roughly 500 followers, last post fourteen months old, no inbound.

What we ran

Repositioned around what breaks when clinical workflow meets software, published three times a week on triage, documentation burden and where HealthTech products fail in the ward.

Result

Grew to 11,700 followers and moved into a role with a four times salary increase within 90 days.

How a month worksVI

A typical month on LinkedIn.

A typical month

Your input: the week one session and a 15 minute review. Everything else runs without you. Volume scales with the engagement you choose; the rhythm stays the same.

Your time
Week 1Positioning, then straight into the work
Mon1
Strategy session with you, 60 minutes
Tue2
Content calendar locked, post published
Wed3
Commenting round on target accounts
Thu4
Post published, connection requests sent
Fri5
Outreach messages to named contacts
Week 2Publishing and presence
Mon8
Post published, comments handled
Tue9
Commenting round, replies in your voice
Wed10
Long-form article published
Thu11
Targeted connections in your field
Fri12
Follow-ups on open conversations
Week 3Outreach and relationships
Mon15
Post published, inbound triaged
Tue16
Commenting round on peers and press
Wed17
Outreach, new conversations opened
Thu18
Post published, messages answered
Fri19
Warm introductions requested
Week 4Close out and sharpen
Mon22
Post published, engagement managed
Tue23
Connection campaign topped up
Wed24
Dashboard compiled: reach and conversations
Thu25
Long-form article published
Fri26
Next month's angles agreed with you
What success looks likeVII

Concrete outcomes, quarter by quarter.

Here is what each stage of the engagement puts on the board. Ranges reflect what comparable doctors have reached, not a guarantee.

90 days · Foundation
The foundation is visible.
New targeted connections
250+
Conversations opened with decision makers
40+
Premium ghostwritten posts
24
Podcast and panel pitches sent
15
First podcast or panel invitations
1 to 2
  • Positioning, profile and visual identity rebuilt around your through-line.
  • Weekly publishing cadence live, with signature posts going out on schedule.
  • First inbound signals: profile visits from companies, recruiters and institutions.
  • Speaker one-pager, signature talk topics and a board-readiness brief in circulation.
6 months · Influence
Authority is compounding.
Targeted new connections, cumulative
600+
Warm introductions received
3 to 5 per week
Podcast and panel appearances booked
4 to 6
Speaking or keynote invitations
2 to 3
Advisory or board conversations opened
2 to 4
  • Your name is reliably associated with a specific point of view, not a CV.
  • Long-form pieces get saved and shared inside companies and institutions.
  • Outreach converts, because the people you contact already recognise your work.
  • Systematic podcast and conference outreach running, with named targets in play.
12 months · Legacy
Reputation works for you.
Targeted new connections, cumulative
1,000+
Podcast appearances, cumulative
10 to 12
Keynote or speaking engagements
4 to 6
Advisory or board seats offered
1 to 2
Qualified inbound conversations per month
10 to 15
  • Opportunities arrive you did not chase: invitations, introductions, conversations that start already convinced.
  • A qualified pipeline of companies and institutions has your name at the top.
  • A body of published work that stands as durable proof of expertise, quotable for years.
  • Speaking and board conversations arrive without outreach, each one repurposed into further authority.
Swipe
See case studies →
How a month works
VIII

A rhythm you can rely on.

With almost none of your time.

Week one1 / 4

Positioning and direction

Duration
60 minutes
Deliverable
Locked monthly content calendar
What we do
  • Capture your cases, opinions and priorities
  • Map the angles worth publishing this month
  • Sign off on titles, formats and cadence
Next step
Drafts start landing within 48 hours
Duration
Continuous, four weeks
Deliverable
Posts and long-form articles, live
What we do
  • Ghostwritten posts published to schedule
  • Signature articles polished and shipped
  • Comments and messages handled while you work
Next step
Conversations begin arriving inbound
Duration
Every business day
Deliverable
Warm network, targeted visibility
What we do
  • Grow the network toward the audiences that matter
  • Strategic commenting on target accounts
  • Outreach that places you in front of decision makers
Next step
Introductions and invitations start compounding
Duration
One clear dashboard
Deliverable
Reach, conversations and inbound, plainly reported
What we do
  • What we published, and what it produced
  • Which angles earned attention worth chasing
  • The plan for next month, agreed with you
Next step
Sharpen the calendar for the month ahead
Swipe for the next stage
QuestionsV

What doctors ask before starting.

Yes. Every engagement starts with a voice interview, and we work either from what is trending in your field written in your position, or from material you record and send us. You approve every draft before it publishes, and the first month is deliberately slow while we calibrate.

Let us show you what this would look like for your name.

One call. We review your current position, tell you honestly whether LinkedIn is the right channel for you, and show you the first three moves.