LinkedIn is where the invitations start.
Boards, founders, programme chairs and recruiters check LinkedIn before they call anyone. For most doctors that page is a CV with a headshot. We turn it into the reason the conversation happens.
Hi Doctor,
What LinkedIn has produced for doctors we work with:
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8 sec
A founder spends on your profile before deciding whether to message you.
4 in 5
Board searches start on LinkedIn before anyone reaches out.
2–5 posts
Ghostwritten posts a week, each approved by you before it publishes.
Inbound replaces cold outreach
When the right people start messaging you, the power dynamic shifts. You are no longer pitching; you are selecting which invitations to accept.
Compounding, not campaign
Posts stay searchable. Work published in month two is still producing introductions in month nine, which is why this is the primary channel.
Why most physician profiles get skipped.
The headline states a job title, so the reader learns your employer and nothing about your judgement.
The About section reads as a career summary written for a hiring manager who no longer exists.
There is no recent activity, so a founder checking you has nothing to react to and no reason to message.
The few posts that exist are announcements: conferences attended, papers published, congratulations offered.
Everything is true and nothing is memorable, so the invitation goes to the doctor who is easier to describe.
The LinkedIn process, step by step.
Positioning interview
Ninety minutes on the phone. We map what you actually know that others do not, which rooms you want to be in, and the claims you are willing to defend in public. Everything downstream comes from this call.
Profile rebuild
Headline, About, featured section, experience entries and banner rewritten as a positioning asset. Written so that a HealthTech executive, a board secretary and a conference chair each find the sentence that matters to them within eight seconds.
Content system
A running set of themes you own, mapped to a monthly calendar. Two to five posts a week: clinical judgement applied to industry questions, commentary on what your field is already arguing about, and occasional first person accounts that only a practising doctor can write.
Ghostwriting in your voice
We draft, you approve. Either we generate from what is trending in your specialty and write it in your position and voice, or we work from voice notes, slides and papers you already have. Whichever you prefer. Nothing publishes without your sign off.
Targeted engagement
Comments and connection activity aimed at a named list: the founders, investors, chairs and recruiters who issue the invitations you want. Visibility with the wrong audience is noise. This is the part most people skip and it is the part that converts.
Measure and adjust
Monthly report on reach, profile views, search appearances, follower quality and, most importantly, inbound conversations. We drop what does not move those numbers and double the themes that do.
Everything, done for you.
One 60 minute call a month, plus roughly 20 minutes a week approving drafts from your phone.
If you want follower count as the outcome, we are the wrong firm. We optimise for who is reading, not how many.
- Full profile rewrite, including headline, About, featured and banner
- Two to five ghostwritten posts a week, drafted for your approval
- Monthly content calendar built on your owned themes
- Comment and engagement activity on a named target list
- Inbound message triage with suggested replies
- Monthly performance report tied to conversations, not vanity metrics
- Compliance check on every post before it publishes
What actually happens, and when.
Internal medicine physician, 20 years clinical
Headline read Consultant Physician at a named hospital. Roughly 500 followers, last post fourteen months old, no inbound.
Repositioned around what breaks when clinical workflow meets software, published three times a week on triage, documentation burden and where HealthTech products fail in the ward.
Grew to 11,700 followers and moved into a role with a four times salary increase within 90 days.
What doctors ask before starting.
Yes. Every engagement starts with a voice interview, and we work either from what is trending in your field written in your position, or from material you record and send us. You approve every draft before it publishes, and the first month is deliberately slow while we calibrate.
Let us show you what this would look like for your name.
One call. We review your current position, tell you honestly whether LinkedIn is the right channel for you, and show you the first three moves.