Putting doctors on the map.
You've already done the hard part: becoming exceptionally good at what you do. Now your expertise should work harder for you, in the rooms where it is paid for.
Why we exist
Physicians are among the most highly trained professionals in any economy. Yet for many of them, earning more still means working more hours.
Companies, boards, investors, conference programmers and journalists are all looking for exactly the judgement these doctors have. They simply do not know who to call.
Known Doctors closes that gap. We find where a physician's expertise has the greatest commercial value, and build the position that lets them capture it.
Not every doctor wants to become an influencer.
And you shouldn't have to. Some of the doctors we work with will never post regularly, and never need to.
A successful strategy might mean becoming highly visible. Or it might mean quietly becoming the specialist three HealthTech companies pay to advise them.
We build around the doctor, not around a generic personal-brand playbook.
Expertise is an asset, not just a job
Years of clinical judgement can create value in rooms far outside the clinic. Most of it is never packaged.
Income first
Visibility and authority matter because of what they lead to: paid advisory work, board seats, consulting income, better roles.
Build around the doctor
We start from the physician's ambitions, personality and appetite for visibility, then design the strategy.
Nothing invented
We publish verified outcomes only. No borrowed logos, no invented numbers, no implied guarantees.
Medicine stays a good decision
This is not an exit strategy. Many of the doctors we work with have no intention of leaving clinical practice.
Fewer, better moves
One strong position beats a content calendar. We do less, and we do it properly.
I started this because I lived the problem.
Dr. Dereck Mush, MD, MBA
Physician, then marketer, then founder. Medicine, research, health technology and business, in that order, mostly by accident.
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I trained in medicine, and like most doctors I assumed the work would speak for itself. It does, inside the hospital. Outside it, nobody could tell you what I was good at, because nothing about it existed in public.
When I moved toward health technology I discovered something uncomfortable. The clinicians being paid to advise companies, sit on boards and speak at conferences were not, as a rule, the best doctors I knew. They were the ones the market could find and describe. Capability was never the filter. Legibility was.
So I learned the other side. An MBA, then years spent positioning and communicating expertise for professionals and companies, including building visibility programmes for people whose work was far more technical than mine.
Known Doctors is the thing I wish had existed when I made the move. A team that takes a doctor's real expertise, decides what it should be known for, and builds the public record that makes the right people call first.
We are deliberately small, we work with a limited number of physicians at a time, and we say no when the fit is wrong. The work only functions when it is built around one doctor rather than run from a template.
Clinical training and practice. Where the judgement comes from, and why we never overstate a claim.
Time inside academia, which is why we know how differently peers and buyers read the same work.
Working with founders, operators and investors, and seeing who actually gets hired to advise them.
An MBA and years positioning expertise commercially. The part most doctors were never taught.
Find out what your expertise could unlock.
Pick a time below. Thirty minutes, private, no pitch. We'll tell you where we think your expertise has the greatest commercial value.
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24 hours
worldwide