Dr. Dereck Mush in an on-camera interview at Web Summit
Founder

Hi, I'm Dr. Dereck. I built this because I lived the problem.

Web Summit, Lisbon, on-camera interview

I trained in medicine believing the work would speak for itself. It does, but only inside the hospital. Outside, nobody could say what I was good at, because nothing about it existed in public.

When I moved into HealthTech, I saw why. The clinicians advising companies, sitting on boards, and speaking on stages were rarely the best ones I knew. They were simply the ones the market could find. Capability was not the filter. Legibility was. So I learned the other side. I did an MBA, studied marketing deeply, and started Teknon Labs, a HealthTech marketing agency that has helped hundreds of businesses navigate healthcare.

Known Doctors is what I wish had existed then. A team that takes a doctor's real expertise, decides what it should be known for, and builds the public record that makes the right people call first.

MBBS
Trained and practised as a physician
MBA
Business, strategy, commercial thinking
Clinical
Years on the ward, not just theory
Academia
Research at Max Planck Institute of Biology
5 yrs
Marketing and positioning, agency side
Why we exist

You did everything right. Nobody outside the hospital knows.

You gave a decade to training. You take the calls at 3am. You carry decisions most people would not sleep after making. And still, the way to earn more is to work another shift.

Meanwhile a company three floors away is paying someone to advise on exactly what you do every week. Not because they are better than you. Because their name came up and yours did not.

That is the whole gap. Not talent, not effort. Findability. We close it: we work out where your expertise is genuinely worth money, and we build the public record that makes the right people call you first.

Not every doctor wants to be an influencer.

Good. Most of the doctors I respect would rather not dance on camera, and I would never ask them to. Several people we work with will never post weekly, and it will not cost them a thing.

Loud is one strategy. Quiet is another: becoming the specific person three HealthTech companies pay to advise them, the name a journalist keeps in their contacts, the clinician a board wants in the room.

We build around who you actually are, not around a personal-brand playbook copied from someone selling courses.

You stay a doctor

This is not an exit plan. Most of our clients have no intention of leaving practice.

Your voice, not ours

Nothing goes out that you would be uncomfortable saying out loud.

Verified only

No invented numbers, no borrowed logos, no implied guarantees.

What I believe

Expertise is an asset, not just a job

Years of clinical judgement can create value in rooms far outside the clinic. Most of it is never packaged.

Income first

Visibility and authority matter because of what they lead to: paid advisory work, board seats, consulting income, better roles.

Build around the doctor

We start from the physician's ambitions, personality and appetite for visibility, then design the strategy.

Nothing invented

We publish verified outcomes only. No borrowed logos, no invented numbers, no implied guarantees.

Medicine stays a good decision

This is not an exit strategy. Many of the doctors we work with have no intention of leaving clinical practice.

Fewer, better moves

One strong position beats a content calendar. We do less, and we do it properly.

Book a conversation

Find out what your expertise could unlock.

Pick a time below. Fifteen minutes, private, no pitch. We'll tell you where we think your expertise has the greatest commercial value.

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Physicians
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