Become a recognized voice in HealthTech.

Board seats. Advisory roles. Partnerships. Speaking opportunities, and the right people around your company or career. We build the public record that makes you a recognized voice when investors, clinicians, media and industry leaders are deciding who to trust, follow and work with.

Currently taking 3 engagements for Q3 2026
Known Doctors · executives · live
open

Hi HealthTech leader,

Here is what is happening for HealthTech executives we work with right now:

▋

40+
Clinicians and executives advised to date
1.2M+
Impressions generated for clients
120+
Advisory, buyer and investor conversations opened
30+
Podcast, media and panel placements
6 mo
Median time to a public record buyers act on

Trusted by doctors, founders and HealthTech teams

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Your executive strategy

Which of these sounds like you?

Pick the situation you recognise. You get the plain explanation and the map of how the work actually runs.

The problem
I / VI

Why strong HealthTech companies stay unknown.

It is rarely the product. It is almost always one of three traps.

01
The invisible executive

The product is real and the clinical logic is sound, but the executive is unknown outside a small circle. Health systems, funds and clinical advisers cannot back what they have never encountered, so every conversation starts from proof rather than trust.

02
A company with no human voice

The website speaks in features. Nobody publishes. Buyers meet a brand instead of a person with clinical judgement and conviction, and brands are much easier to ignore than people.

03
Waiting for the product to speak for itself

Better products lose to better known ones every quarter in healthcare. When the executive stays quiet, someone with a louder position defines the category, and you spend the next two years being compared to them.

Swipe
The visibility system
II / VI

The system that makes buyers come to you.

The objective is not follower count. It is to be the company that surfaces when a health system is scoping a problem, when a fund is mapping a category, and when a clinician is asked who is actually worth talking to.

Your product already justifies those rooms. What is usually missing is the public record of it. We build that, then put it in front of the people who issue the invitations.

The authority ecosystem

Four layers, built from the inside out. Each one only works because the one beneath it is already in place, and the outer layer feeds the whole thing again.

Who you are
Layer 1 · The core
One category, owned outright

Everything starts from a single claim about the problem in healthcare that only your team has lived closely enough to name.

  • One owned category
  • A story only you have lived
  • Language repeated everywhere
The solution
III / VI

Where you are now, and where this goes.

The same company, tracked forward. Each stage assumes the one before it is done, and the final stage is your new normal.

Where you are now1 / 5

Real product, private reputation

Stage
Where you are now
What we are building
Nothing public is working on your behalf
Progress10%
What is true
  • The people who have seen the demo believe you. Almost nobody else has heard of you.
  • Every pipeline conversation begins with explaining who you are.
  • Years of operating insight sit unpublished in decks and internal notes.
→ Signal
Every deal still starts with a cold introduction
Stage
After 30 days
What we are building
Positioning and executive publishing
Progress30%
What is true
  • Category language locked and the executive profile rebuilt around it.
  • Priority buyers, funds and events identified by name.
  • Publishing running on a rhythm, with the right people beginning to follow.
→ Signal
Clinical and investor profiles start appearing in your views
Stage
After 3 months
What we are building
Turning attention into qualified conversations
Progress50%
What is true
  • Inbound from clinicians, operators and funds who have read your work.
  • Cold outreach answered more often because your name is now familiar.
  • First podcast and panel invitations from healthcare programmes.
→ Signal
First inbound meetings you did not chase
Stage
After 6 months
What we are building
Enough published work that buyers arrive convinced
Progress72%
What is true
  • Buyers reference your writing in the first meeting.
  • Clinical advisers and design partners approach you directly.
  • Journalists and analysts cite your framing of the problem.
→ Signal
People arrive already convinced
Stage
After 12 months
What we are building
The category and your name move together
Progress100%
What is true
  • Your language is how the market describes the problem.
  • Funds, buyers and talent contact you before you contact them.
  • The company's reputation no longer depends on any single campaign.
→ Signal
People recommend you in rooms you are not in
Swipe for the next stage
Ways to work with us
V / VI

Pick the level of help you need.

From a free newsletter to a team that runs everything. Same direction, different speed.

Who this is not for: teams chasing vanity metrics, anyone who wants hype without a defensible point of view, and companies looking for pure performance marketing. We build trust with clinical buyers, not audiences.

Estimate your return →
CustomMost executives start here

Done for you

Retainer · priced after the call

The full engine, run by us. Scoped to your category and your buyers, priced after the first conversation.

  • Positioning, messaging and content strategy
  • LinkedIn, newsletter and Substack production
  • YouTube and PR placement, monthly reporting
Book a call
$500

Power Hour

One session · 60 minutes

Sixty focused minutes on your category and executive positioning. You leave with a clear direction and a written plan you can act on yourself.

  • One to one strategy session
  • Positioning and profile review
  • 90 day plan in writing, plus recording
Book power hour
Free

The HealthTech Signal

Newsletter · weekly

A weekly read on where healthcare and technology meet: funding, products, regulation and the people behind them.

  • What moved in HealthTech this week
  • Where clinical and scientific expertise is being hired
  • Advisory, board and consulting openings
Subscribe
Waitlist

Group Programme

Cohort · opening soon

The full positioning system in a structured cohort, with live sessions, peer accountability and the templates we use with private clients.

  • Structured curriculum, run live
  • Community and peer accountability
  • Templates and implementation guides
Swipe
The process

What happens next

  1. 1
    Book the call

    Pick a time from the calendar at the bottom of this page for a working session. Your assistant can book it, join it, or take the call for you.

  2. 2
    Choose your engagement

    We recommend the tier that fits your goals and confirm scope and fee in writing. No minimum term, cancel any time.

  3. 3
    Answer the questionnaire

    A guided form, about twenty minutes, covering your story, goals and the rooms you want to be in. Your assistant can complete the logistics parts.

  4. 4
    Kickoff session

    Sixty minutes with you to lock positioning, priorities and the first ninety days.

  5. 5
    Receive your roadmap

    Within three business days of kickoff: positioning, your first ninety day plan and your content calendar.

Questions at any point? You or your assistant can reach us directly.Message us on LinkedIn →Email us →
Channels

One category claim, carried everywhere it counts.

Each channel does a different job. We run the ones your buyers and investors actually use, starting with where they already are.

Swipe
Questions
VI / VI

Answers, ahead of time.

The next step

A private working session, at your convenience.

You have already built the thing. One conversation is enough to see what a public record would put in front of you, and whether this is worth your time.

No commitment
required
Reply within
24 hours
HealthTech teams
worldwide
Loading availability
Dereck Mush on stage at the Road 2 Web Summit official reception hosted by the President of the Portuguese Republic
Road 2 Web Summit, official reception by the President of the Portuguese Republic. Sharing the stage with the Portuguese President (first from the left).

Public speaking.

Medicine meets the market

Dereck speaks as both a clinician and an operator. His talks connect the dots between clinical practice, HealthTech, AI, and business: what is actually changing, who is winning, and how doctors turn credibility into opportunity beyond the clinic.

Recent events
  • →
    Official Reception by the President of the Portuguese Republic

    Road 2 Web Summit, sharing the stage at the presidential reception in Lisbon.

  • →
    Web Summit

    On-stage and on-camera conversations with founders, investors and operators.

  • →
    Silicon Valley Immersion Programme 2025

    Sessions on positioning and building authority for technical and clinical experts.

  • →
    Toastmasters International

    Speaking and communication programmes, from club stages to competitive events.

Book Dereck for your event →
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