How much of my time does this take?

About sixty minutes a month. One session at the start of the month where we agree themes and capture your thinking, then short approvals across the month. Research, drafting, design, scheduling and reporting run without you, because an executive's calendar is not a content pipeline.

Is this ghostwriting?

Yes, written in your voice. We can work from what is already moving in healthcare, or from your own raw material: voice notes, internal memos, launch learnings, deployment data. Nothing is invented on your behalf and nothing publishes without your sign-off.

We already have a marketing team. Where does this fit?

Marketing sells the company. This builds the executive. The two feed each other, and we work alongside an existing team rather than replacing it. In practice we own the executive channel and hand everything reusable back to your team.

Will clinicians take an executive's writing seriously?

They will if it is clinically literate, specific and honest about limitations. We are clinicians and operators, so the writing is checked against how the work actually happens on a ward, in a clinic and in procurement, not how a pitch deck describes it.

How quickly does anything happen?

Reach moves in the first month and early inbound often starts there. Qualified conversations, the design partner, the clinical adviser, the fund, usually appear in month two or three. A record that convinces an enterprise buyer generally takes around six months of consistent work.

What if we are pre-launch or in stealth?

That is often the best time. We build the executive's category authority first, so the launch lands into an audience that already understands the problem. We publish nothing about the product until you decide it is time.

KnownDoctors HealthTech

Book a call

Become a recognized voice in HealthTech.

Board seats. Advisory roles. Partnerships. Speaking opportunities, and the right people around your company or career. We build the public record that makes you a recognized voice when investors, clinicians, media and industry leaders are deciding who to trust, follow and work with.

Book a free consultation Calculate your ROI →

Currently taking 3 engagements for Q4 2026

Known Doctors · executives · live

open

Hi HealthTech leader,

Here is what is happening for HealthTech executives we work with right now:

▋

40+

Clinicians and executives advised to date

1.2M+

Impressions generated for clients

120+

Advisory, buyer and investor conversations opened

30+

Podcast, media and panel placements

6 mo

Median time to a public record buyers act on

Trusted by doctors, founders and HealthTech teams

Your executive strategy

Which of these sounds like you?

Pick the situation you recognise. You get the plain explanation and the map of how the work actually runs.

How the work runs

Category claim

Clinical narrative

Proof assets

Evidence framing

Executive profile

Targeted publishing

Clinician attention

Pilots

Design partners

Executive credibility

Sound like someone who has stood in the room.

Health systems do not buy from companies they have never heard of. They buy from names that keep appearing in the places their clinicians already read, with a point of view that survives clinical scrutiny.

We build the executive's public record: a clear category claim, clinically literate writing and the proof that you understand the workflow you are trying to change.

The result

A category you are known for, not a product pitch
Writing clinicians actually forward to each other
Warmer first meetings with clinical buyers

Book a free consultation Calculate Your ROI →

The problem

I / VI

Why strong HealthTech companies stay unknown.

It is rarely the product. It is almost always one of three traps.

The invisible executive

The product is real and the clinical logic is sound, but the executive is unknown outside a small circle. Health systems, funds and clinical advisers cannot back what they have never encountered, so every conversation starts from proof rather than trust.

A company with no human voice

The website speaks in features. Nobody publishes. Buyers meet a brand instead of a person with clinical judgement and conviction, and brands are much easier to ignore than people.

Waiting for the product to speak for itself

Better products lose to better known ones every quarter in healthcare. When the executive stays quiet, someone with a louder position defines the category, and you spend the next two years being compared to them.

Swipe

The visibility system

II / VI

The system that makes buyers come to you.

The objective is not follower count. It is to be the company that surfaces when a health system is scoping a problem, when a fund is mapping a category, and when a clinician is asked who is actually worth talking to.

Your product already justifies those rooms. What is usually missing is the public record of it. We build that, then put it in front of the people who issue the invitations.

The authority ecosystem

Four layers, built from the inside out. Each one only works because the one beneath it is already in place, and the outer layer feeds the whole thing again.

Who you are

Layer 1 · The core

One category, owned outright

Everything starts from a single claim about the problem in healthcare that only your team has lived closely enough to name.

One owned category
A story only you have lived
Language repeated everywhere

The solution

III / VI

Where you are now, and where this goes.

The same company, tracked forward. Each stage assumes the one before it is done, and the final stage is your new normal.

Where you are now1 / 5

Real product, private reputation

Stage

Where you are now

What we are building

Nothing public is working on your behalf

Progress10%

What is true

The people who have seen the demo believe you. Almost nobody else has heard of you.
Every pipeline conversation begins with explaining who you are.
Years of operating insight sit unpublished in decks and internal notes.

→ Signal

Every deal still starts with a cold introduction

Stage

After 30 days

What we are building

Positioning and executive publishing

Progress30%

What is true

Category language locked and the executive profile rebuilt around it.
Priority buyers, funds and events identified by name.
Publishing running on a rhythm, with the right people beginning to follow.

→ Signal

Clinical and investor profiles start appearing in your views

Stage

After 3 months

What we are building

Turning attention into qualified conversations

Progress50%

What is true

Inbound from clinicians, operators and funds who have read your work.
Cold outreach answered more often because your name is now familiar.
First podcast and panel invitations from healthcare programmes.

→ Signal

First inbound meetings you did not chase

Stage

After 6 months

What we are building

Enough published work that buyers arrive convinced

Progress72%

What is true

Buyers reference your writing in the first meeting.
Clinical advisers and design partners approach you directly.
Journalists and analysts cite your framing of the problem.

→ Signal

People arrive already convinced

Stage

After 12 months

What we are building

The category and your name move together

Progress100%

What is true

Your language is how the market describes the problem.
Funds, buyers and talent contact you before you contact them.
The company's reputation no longer depends on any single campaign.

→ Signal

People recommend you in rooms you are not in

Swipe for the next stage

Stage

Where you are now

What we are building

Nothing public is working on your behalf

Progress10%

What is true

The people who have seen the demo believe you. Almost nobody else has heard of you.
Every pipeline conversation begins with explaining who you are.
Years of operating insight sit unpublished in decks and internal notes.

→ Signal

Every deal still starts with a cold introduction

Stage 1 of 5

Proof

IV / VI

What it looks like when it works.

Real executives, real records, real outcomes. Names withheld, details verified.

Series A HealthTech CEO

Clinicians nodded politely and never replied. Nine months later, four health systems opened the conversation themselves.

health systems inbound

signed pilots

Read the case study →

Chief Commercial Officer, digital health

Every deal that moved had started with someone who already knew them. So we made far more people know them.

2×

qualified enterprise conversations

38%

shorter path to pilot

Read the case study →

HealthTech founder, pre Series B

The deck was strong. The problem was that nobody had heard the argument behind it until the meeting started.

inbound investor conversations

term sheet discussions

Read the case study →

Swipe

See all case studies →

Ways to work with us

V / VI

Pick the level of help you need.

From a free newsletter to a team that runs everything. Same direction, different speed.

Who this is not for: teams chasing vanity metrics, anyone who wants hype without a defensible point of view, and companies looking for pure performance marketing. We build trust with clinical buyers, not audiences.

Estimate your return →

CustomMost executives start here

Done for you

Retainer · priced after the call

The full engine, run by us. Scoped to your category and your buyers, priced after the first conversation.

Positioning, messaging and content strategy
LinkedIn, newsletter and Substack production
YouTube and PR placement, monthly reporting

Book a call

$500

Power Hour

One session · 60 minutes

Sixty focused minutes on your category and executive positioning. You leave with a clear direction and a written plan you can act on yourself.

One to one strategy session
Positioning and profile review
90 day plan in writing, plus recording

Book power hour

Free

The HealthTech Signal

Newsletter · weekly

A weekly read on where healthcare and technology meet: funding, products, regulation and the people behind them.

What moved in HealthTech this week
Where clinical and scientific expertise is being hired
Advisory, board and consulting openings

Waitlist

Group Programme

Cohort · opening soon

The full positioning system in a structured cohort, with live sessions, peer accountability and the templates we use with private clients.

Structured curriculum, run live
Community and peer accountability
Templates and implementation guides

Swipe

The process

What happens next

1
Book the call
Pick a time from the calendar at the bottom of this page for a working session. Your assistant can book it, join it, or take the call for you.
2
Choose your engagement
We recommend the tier that fits your goals and confirm scope and fee in writing. No minimum term, cancel any time.
3
Answer the questionnaire
A guided form, about twenty minutes, covering your story, goals and the rooms you want to be in. Your assistant can complete the logistics parts.
4
Kickoff session
Sixty minutes with you to lock positioning, priorities and the first ninety days.
5
Receive your roadmap
Within three business days of kickoff: positioning, your first ninety day plan and your content calendar.

Questions at any point? You or your assistant can reach us directly.Message us on LinkedIn →Email us →

Channels

One category claim, carried everywhere it counts.

Each channel does a different job. We run the ones your buyers and investors actually use, starting with where they already are.

Boards, founders, programme chairs and recruiters check LinkedIn before they call anyone. For most doctors that page is a CV with a headshot. We turn it into the reason the conversation happens.

See how we run it →

Substack

A board does not appoint you because of a post. They appoint you because someone read four thousand words of your thinking and decided you were the person to have in the room.

See how we run it →

Newsletters

Every follower you have on LinkedIn is rented. An email list is the only audience you own outright. We either build yours from zero or take over the one you already have and never have time to send, on whatever platform and whatever cadence you want.

See how we run it →

YouTube

Text proves you can think. Video proves you are someone people want in the room. Optional, and only when it earns its place in your plan.

See how we run it →

Instagram

Journalists, event producers and brand teams check Instagram before they commit. Run properly it is not a vanity feed, it is a credibility page that turns attention into paid work, without you ever dancing to a trending sound.

See how we run it →

Press and Recognition

You can say you are an authority. A national outlet quoting you on a live story says it for you, and that is the sentence that ends up in the board pack.

See how we run it →

Swipe

See the done-for-you engagement →

Questions

VI / VI

Answers, ahead of time.

The next step

A private working session, at your convenience.

You have already built the thing. One conversation is enough to see what a public record would put in front of you, and whether this is worth your time.

No commitment
required

Reply within
24 hours

HealthTech teams
worldwide

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Road 2 Web Summit, official reception by the President of the Portuguese Republic. Sharing the stage with the Portuguese President (first from the left).

Public speaking.

Medicine meets the market

Dereck speaks as both a clinician and an operator. His talks connect the dots between clinical practice, HealthTech, AI, and business: what is actually changing, who is winning, and how doctors turn credibility into opportunity beyond the clinic.

Recent events

→
Official Reception by the President of the Portuguese Republic
Road 2 Web Summit, sharing the stage at the presidential reception in Lisbon.
→
Web Summit
On-stage and on-camera conversations with founders, investors and operators.
→
Silicon Valley Immersion Programme 2025
Sessions on positioning and building authority for technical and clinical experts.
→
Toastmasters International
Speaking and communication programmes, from club stages to competitive events.

Book Dereck for your event →

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No hype. Just signal.

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Join 3,000+ doctors and executives from companies like

Become a recognized voice in HealthTech.

Which of these sounds like you?

Sound like someone who has stood in the room.

Why strong HealthTech companies stay unknown.

The system that makes buyers come to you.

Where you are now, and where this goes.

Real product, private reputation

One clear category, publicly claimed

Conversations start coming to you

A public record that sells for you

Your new normal

Real product, private reputation

What it looks like when it works.

Pick the level of help you need.

Done for you

Power Hour

The HealthTech Signal

Group Programme

What happens next

One category claim, carried everywhere it counts.

Answers, ahead of time.

A private working session, at your convenience.

Public speaking.

No hype. Just signal.