Channels

Where your expertise gets published.

Six channels, run as one system. Nothing is published for the sake of volume. Each channel has a job, and each one feeds the others. Open any of them to see the exact process, deliverables and first 90 days.

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01 · Primary channel

Health system buyers, investors and analysts check LinkedIn before they take a call. For most HealthTech leaders that page is a job title with a headshot. We turn it into the reason the meeting happens.

Full profile rewrite, including headline, About, featured and banner
Two to five ghostwritten posts a week, drafted for your approval
Monthly content calendar built on your owned themes
Comment and engagement activity on a named target list of buyers and investors

See the full LinkedIn process

02 · Long form

Substack

A health system does not sign a contract because of a post. They sign because someone on the buying committee read four thousand words of your thinking and decided you understood their problem better than the incumbent.

Named publication set up, designed and configured
One to two researched essays a month, fully ghostwritten
Twelve month essay roadmap tied to your positioning
Distribution cut for LinkedIn and email from every essay

See the full Substack process

03 · Owned audience

Newsletters

Every follower you have on LinkedIn is rented. An email list is the only audience you own outright. We either build yours from zero or take over the one you already have and never have time to send, on whatever platform and whatever cadence you want.

Newsletter built from scratch, or full takeover of your existing one
Platform setup or migration: beehiiv, Substack, Kit, Mailchimp, Ghost and others
Name, positioning, template and visual identity for the publication
Every issue researched, ghostwritten, edited and scheduled at your chosen cadence

See the full Newsletters process

04 · Face and voice

YouTube

Text proves you can think. Video proves you are someone a buying committee wants in the room. Optional, and only when it earns its place in your plan.

Channel set up, branded and optimised for search
Recording kit specification and setup guidance
Question sets and running orders for each batch session
Full edit, thumbnail, title and description for each video

See the full YouTube process

05 · Public face

Instagram

Journalists, event producers and partner teams check Instagram before they commit. Run properly it is not a vanity feed, it is a credibility page that turns attention into paid work, without you ever chasing a trending sound.

Profile, bio, highlights and link hub rebuilt
Eight to twelve produced posts a month across reels, carousels and stories
Shot lists so recording takes minutes, not evenings
Editing, captions, covers and copywriting handled end to end

See the full Instagram process

06 · Earned media

Press and Recognition

You can say you are defining the category. A national outlet quoting you on a live story says it for you, and that is the sentence that ends up in the investor deck.

Angle set and message discipline documented
Named journalist, producer and editor list for your category
Media briefing pack and headshot direction
Daily monitoring of live stories and journalist requests

See the full Press and Recognition process

We choose the channels that fit your goals.

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