Services/05 · Direction

Turn a public record into the next seat.

Visibility without direction produces attention you cannot use. Executive profile work decides which of the available routes, board seat, advisory, speaking, next operating role or founder path, is closest to reach for you now, and then converts the record into it.

Executive profile

Hi Founder,

What executive profile has produced for HealthTech executives like you:

▋

The problemI

Why executives take the wrong opportunities.

01

The first offer arrives, it is flattering, and it is accepted before it is priced.

02

Free advice becomes a habit, and the market prices you at what you have been charging.

03

Nobody has decided which route is actually being pursued, so effort is spread across four of them.

04

There is no rate card, so every negotiation starts from a guess.

05

Opportunities are judged one at a time, instead of against a portfolio that should fit together.

$25k to $75k

Typical annual cash for a board seat at a venture-backed health company, often plus equity.

0.1 to 1%

Common advisory equity range for a strategic advisor at an early stage company.

$300 to $600

Hourly range for senior HealthTech advisory and expert network work.

How we run itII

Executive profile, step by step.

01

Route selection

We map the realistic routes against your background, market, appetite for visibility and the time you actually have. One primary route is chosen, with one secondary.

02

Portfolio design

What the next twelve to twenty four months should contain: how many retainers, seats, talks or advisory days, and what each is worth.

03

Pricing

A written rate card with hourly, day, retainer and speaking rates, plus the floor below which you decline. This alone changes most executives' income.

04

Materials

Advisor one pager, speaker pack, consulting scope templates, board biography and the proof documents a selector will ask for.

05

Conversion coaching

How to run the first call, when to name a number, how to handle 'we do not usually pay for this', and how to decline without closing the door.

06

Quarterly review

What arrived, what was accepted, what was declined and whether the portfolio still matches the goal.

What you get

Deliverables, not adjectives.

Your time

Around four hours across the first month, then a one hour quarterly review and short preparation calls before live conversations.

Not for

Executives looking for a coach to discuss ambitions in general. This is a commercial planning exercise with numbers, materials and decisions attached.

  • Route selection with a written rationale
  • Twelve to twenty four month portfolio plan
  • Rate card covering hourly, day, retainer and speaking
  • Advisor one pager and speaker pack
  • Board biography and governance-ready proof documents
  • Consulting scope and contract templates
  • Negotiation preparation for named conversations
  • Quarterly review against the plan
What happens, and whenIII

An honest sequence.

Weeks 1 to 2

Route selection and portfolio design.

Weeks 3 to 4

Pricing and materials completed.

Month 2 onward

Conversion coaching applied to live conversations.

Quarterly

Review, reprice and adjust the portfolio.

A worked example

An executive giving away four advisory calls a month

Before

Regular requests from founders and former colleagues, all unpaid, all described as a quick chat, none converting into anything.

After

A defined scope, a published rate, an advisor one pager and a script for the moment the request arrives.

Result

Two of the existing relationships converted to paid retainers, the rest declined, and the time freed went to a board conversation that mattered.

Frequently asked

The questions HealthTech executives ask first.

Partly. Pricing and materials help immediately. But most routes require some public record, because selectors verify before they invite.

Book a conversation

Ready to make executive profile work for you?

Pick a time below. Fifteen minutes, private, no pitch. We'll tell you where we think your expertise has the greatest commercial value.

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