Services/03 · Amplification

Become the executive journalists already have on file.

Press coverage is not a lottery. Journalists and analysts keep a short list of HealthTech executives who answer quickly, speak in plain language and can be quoted without legal risk. We get you onto that list and keep you there.

Press and Recognition

Hi Founder,

What press and recognition has produced for HealthTech executives like you:

▋

The problemI

Why good executives never get quoted.

01

Journalists work in hours, not weeks. The executive who replies first gets the quote.

02

Communications teams protect the company, not your individual profile.

03

Most executives speak in careful, qualified paragraphs. Media needs one clear sentence, and the qualification after it.

04

Nobody is pitching you, so you only appear when a story happens to reach you.

05

Coverage that does happen is never reused, so it disappears instead of compounding.

< 3 hrs

Typical window for a reactive comment before the story is filed without you.

3 to 5

Named journalists and analysts covering your category that actually matter. It is a small list.

10x

Reuse multiplier. One piece of coverage should feed profile, decks, proposals and investor conversations for a year.

How we run itII

Press and Recognition, step by step.

01

Media positioning

The two or three story angles you are genuinely the best available voice for, written as a press-ready pitch with the quotes you are willing to give.

02

Source list building

We identify the specific journalists, analysts and podcast bookers covering your category and introduce you as a reliable, fast, quotable source.

03

Rapid response

We monitor your category. When a story breaks, you get a drafted comment within the hour, ready to approve and send while the window is open.

04

Proactive placement

Comment pieces, features and podcast bookings pitched deliberately, with your position at the centre rather than your company's product.

05

Awards and recognition

Award entries, rankings and speaker submissions written and submitted, because these are documents, not accidents.

06

Reputation protection

Search results managed, and a plan on file for the day something inaccurate is published.

What you get

Deliverables, not adjectives.

Your time

Unpredictable in short bursts. Reactive comments need twenty minutes at short notice. Interviews and recordings are scheduled around your operating calendar.

Not for

Executives who want guaranteed coverage in named publications. Nobody can promise that honestly. We can promise the operation that makes it likely.

  • Media positioning document and press kit
  • Curated journalist, analyst and podcast target list
  • Media training: how to be quotable without being reckless
  • Rapid-response drafted comments while stories are live
  • Comment pieces and feature pitches
  • Podcast and broadcast bookings
  • Press releases for genuine announcements only
  • Award, ranking and speaker submissions
  • Coverage archive, reused across profile, decks and proposals
What happens, and whenIII

An honest sequence.

Month 1

Positioning, press kit, media training, target list built.

Month 2

First introductions and reactive comments placed.

Months 3 to 6

Recurring quotes, first podcasts, first feature or comment piece.

Months 6 to 12

You are on file. Journalists come to you, and coverage starts arriving unprompted.

A worked example

A founder with no press history building a remote monitoring company

Before

Well known inside two health systems and invisible to every trade desk and podcast producer covering digital health.

After

Three defined angles, a press kit, media training, and steady placement across podcasts and trade press over eight months.

Result

An analyst briefing, speaking invitations and investor interest, all traceable to coverage rather than outreach.

Frequently asked

The questions HealthTech executives ask first.

No, and anyone who does is selling advertising rather than PR. What we guarantee is that the right journalists know who you are, that you are pitched consistently, and that you are ready when the window opens.

Book a conversation

Ready to make press and recognition work for you?

Pick a time below. Fifteen minutes, private, no pitch. We'll tell you where we think your expertise has the greatest commercial value.

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required
Reply within
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HealthTech teams
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