Stop waiting for the phone. Build the pipeline.
Authority creates interest. Client acquisition turns that interest into a named list of health systems, funds and organisers who know who you are, have a reason to talk, and have a calendar link in front of them. Written by us, sent in your name, run every week.
Hi Founder,
What client acquisition has produced for HealthTech executives like you:
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Being known is not the same as being booked.
Interest arrives as a like, a comment or a vague 'we should talk', and none of that is a meeting in a diary.
Enquiries sit unanswered for two weeks because a board deck came first, and the opportunity quietly went elsewhere.
There is no list. Every month starts again from whoever happened to see a post.
Nobody follows up. Most enterprise deals are agreed on the third or fourth contact, not the first.
You have no idea which activity produced the last engagement, so you cannot repeat it deliberately.
Touches before a serious enterprise buyer agrees to a first conversation.
Share of opportunities lost to no follow up rather than to a competitor.
The response window in which enquiry to meeting conversion is highest.
Client acquisition, step by step.
Ideal buyer profile
We define exactly who should be contacting you: the health system type, the fund stage, the conference tier, the buyer role and the budget that exists. Everything downstream is aimed at that profile and nothing else.
Named target list
A researched list of real organisations and named people, with the trigger that makes each one relevant now: a funding round, a leadership hire, a product launch, a call for speakers, a procurement cycle opening.
Offer and proof assets
The one page that explains what you offer, what a working engagement looks like and what it costs. Plus the lead magnet, a diligence checklist, an evaluation framework or a category briefing, that earns the first reply.
Warm outbound in your voice
Written by us, sent in your name, always short, always specific to the recipient. Sequenced across email and LinkedIn with proper follow up. Nothing sent without your approval on the templates.
Inbound capture
Every public surface routes to a single path: capture page, booking link and an automatic follow up sequence, so an interested reader can become a meeting at midnight without you touching anything.
Triage and follow up
We monitor replies, sort serious from noise, draft your responses and chase the ones that went quiet. The follow up is where the revenue actually is.
Pipeline reporting
A monthly view of contacts made, replies, meetings booked, proposals out and engagements closed, with the source of each. We cut what does not convert and repeat what does.
Deliverables, not adjectives.
Approve the sequences once, then roughly 30 minutes a week reviewing replies and taking the calls we book.
Executives with no capacity to take the meetings. There is no point generating demand you cannot answer, and cold volume without a real position underneath it just burns your name.
- Written ideal buyer profile and qualification criteria
- Researched target list with named contacts and relevance triggers, refreshed monthly
- One page offer document and rate card language
- One lead magnet produced, designed and hosted
- Outreach sequences written in your voice across email and LinkedIn
- Capture page, booking link and automated follow up sequence
- Reply triage with drafted responses within one business day
- Monthly pipeline report from first contact to signed engagement
An honest sequence.
Ideal buyer profile agreed, first target list researched, offer page and lead magnet built, booking path live.
Outreach running weekly. First replies and first booked calls. Messaging tightened against what actually gets answered.
A predictable weekly rhythm: new contacts in, follow ups chased, meetings in the diary and the first engagements closed.
A commercial leader moving a diagnostics AI company into enterprise sales
Publishing consistently, roughly one vague enquiry a month, nothing followed up, no idea where any of it came from.
A list of 140 health systems with named clinical and procurement leads, a diligence checklist as the entry asset, and a four touch sequence sent in his name each week.
Nineteen conversations in the first quarter, two signed pilots and one enterprise contract, with every source tracked.
The questions HealthTech executives ask first.
No. Every message goes to a named person with a stated reason, volumes are deliberately low, consent and unsubscribe handling are built in, and the sending domain is warmed and monitored so your name is never at risk.
Positioning and Narrative
Why an excellent CV still gets skipped.
Authority Building
Why doctors stop publishing after three weeks.
Press and Recognition
Why good doctors never get quoted.
From health to tech
Why the move stalls for capable doctors.
Career strategy
Why doctors take the wrong opportunities.
Ready to make client acquisition work for you?
Pick a time below. Fifteen minutes, private, no pitch. We'll tell you where we think your expertise has the greatest commercial value.
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24 hours
worldwide
