Everything needed to make your expertise public.
One team, one rhythm, four disciplines. Nothing here is sold as a standalone tactic, because a post without a position is just noise.
Positioning and Narrative
We find the single through-line that connects everything you do, and decide what you want to be known for.
Before a single post is written we map your story, your strengths and the pattern running through all of it. The goal is a position no one else can claim, because it is built on what only you have lived.
Signature identity
We turn that through-line into one sharp statement of who you are, so your name means something specific.
One line, written in plain language, repeated everywhere until it is the line other people use to introduce you.
Authority Building
We build a steady stream of posts and articles that prove your expertise and earn trust over time.
Ghostwritten in your voice, published on a rhythm your audience can rely on, drawn from cases, themes and arguments you have already lived. Authority accrues to you, never to a template.
Distribution and growth
We put your reputation to work, turning attention into conversations, and conversations into opportunities.
Strategic engagement, network building and outreach that place your name in front of the exact people you want to reach. Visibility is only useful when it creates conversations, so that is what we measure.
The playbook, run behind the scenes.
Seven coordinated workstreams. You provide the expertise and approve the direction. We handle the execution.
Posting strategy
Every post is engineered around one through-line. We ghostwrite in your voice, mix formats, and publish on the days and times your audience actually reads.
- Signature short posts: cases, points of view, hard-won lessons
- Long-form articles that get saved, shared and cited
- Editorial calendar mapped to conferences, publications and market moments
- Approvals through a lightweight review flow, with no drafts in your inbox
Commenting strategy
Comments are where reputation is built quietly. We show up under the posts your peers, referrers and future partners already read, with substance rather than noise.
- A curated list of 40 to 80 accounts engaged with weekly
- Thoughtful, on-brand replies written in your voice
- Priority engagement on posts by decision makers, allies and press
- Every touch tracked, so we know which relationships are warming
Outreach
Warm, deliberate and never spray-and-pray. We open conversations with the exact companies, institutions and people you want at the table.
- Prospect research: named people, real angles, honest reasons to talk
- Personalised connection notes and follow-ups sent from your account
- Messages and inbox managed, with call-ready briefs before every meeting
- Weekly pipeline review, so you always know what is moving
Authority building
Beyond LinkedIn: we place your voice where decision makers already look for expertise, and turn every appearance into durable proof.
- Podcast, panel and speaking pitches to relevant, high-quality rooms
- Op-eds, journal and trade features in publications your audience trusts
- Every appearance repackaged into posts, clips and reference material
- A growing library of quotable work that pre-sells you in every room
Building the network
The right two thousand followers beat the wrong two hundred thousand. We grow your network intentionally, one qualified connection at a time.
- Targeted connection campaigns by role, geography and organisation
- Warm re-engagement of dormant contacts already in your network
- Introductions surfaced from second-degree connections
- Monthly network health report: who is new, who is active, who to nurture
Growth campaigns
Periodic pushes that compound the base: launches, campaigns and moments engineered to bring new qualified attention to your position.
- Campaign planning around talks, papers, appointments and launches
- Newsletter and video channels built out when they serve the position
- Cross-platform repurposing of your strongest work
- Paid amplification only where it reaches named decision makers
Reporting and strategy
You always know what is working and why. No vanity metrics, no dashboards you do not read.
- Monthly authority report: reach, resonance, relationships, revenue signals
- Named list of who engaged and what to do about it
- A working strategy call to decide next month's moves together
- Continuous positioning refinement as your goals and market shift
Selected around your goals, not sold as a full menu.
Positioning and Narrative
Decide what this doctor should be known for, and to whom.
- Personal positioning and category choice
- Personal brand strategy
- Career positioning
- Commercial positioning
- Message and narrative guidelines
Press and Recognition
Run a real press operation around one doctor, not a spray of releases.
- Media strategy and press positioning
- Journalist and producer outreach
- Rapid-response expert commentary
- Press releases and announcements
- Podcast and broadcast booking
- Awards, rankings and speaker submissions
- Crisis and reputation management
From health to tech
Translate clinical expertise into credibility inside health technology.
- HealthTech positioning and narrative
- Clinical advisory and board readiness
- Founder, investor and operator visibility
- Product and category commentary
- Introductions to the rooms where these decisions are made
Career strategy
Turn a public record into the next role, seat or income stream.
- Career transition strategy
- Consulting and advisory positioning
- Board and committee positioning
- Speaking and paid engagement pipeline
- Negotiation-ready proof and materials
How a month runs.
Positioning and direction
Locked monthly content calendar
- Capture your cases, opinions and priorities
- Map the angles worth publishing this month
- Sign off on titles, formats and cadence
Publishing and engagement
Posts and long-form articles, live
- Ghostwritten posts published to schedule
- Signature articles polished and shipped
- Comments and messages handled while you work
Growth and outreach
Warm network, targeted visibility
- Grow the network toward the audiences that matter
- Strategic commenting on target accounts
- Outreach that places you in front of decision makers
Report and refine
Reach, conversations and inbound, plainly reported
- What we published, and what it produced
- Which angles earned attention worth chasing
- The plan for next month, agreed with you
Three levels, fees on application.
Foundation
Positioning, signature identity and a profile rebuilt around one owned category, with a light publishing rhythm.
- Positioning and category work
- Signature identity statement
- Profile rebuild
- Monthly publishing rhythm
- Monthly report
Influence
The full publishing engine plus targeted distribution, so the work reaches the people who issue invitations.
- Everything in Foundation
- Higher publishing volume, posts and long-form
- Daily engagement and network growth
- Outreach to named contacts
- Opportunity mapping: boards, stages, media
Legacy
Everything in Influence plus hands-on pursuit of specific rooms, and support once you are in them.
- Everything in Influence
- Board and advisory positioning
- Speaking and conference pipeline
- Press and podcast placement
- Preparation for the rooms you get into