You can say you are an authority. A national outlet quoting you on a live story says it for you, and that is the sentence that ends up in the board pack.
Hi Doctor,
What PR and media has produced for doctors we work with:
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The window on a reactive comment. Speed is the entire game.
You can genuinely own. Credibility comes from range control, not availability.
Source list placement changes everything. Newsrooms keep short rosters of trusted clinicians.
A named quote in a publication your buyers already read does more for credibility than a year of self published posts.
Each feature is reused in your profile, your speaker pack and your proposals, which is why we run PR alongside publishing rather than instead of it.
Everything on your profile is self published, so a sceptical reader discounts all of it.
Journalists cover your specialty weekly and call the same three people because those three are easy to reach and quotable.
Conference committees programme from name recognition, and name recognition comes from third party coverage.
Nothing on your site collects your existing coverage, so each mention disappears the week it publishes.
We define the three or four stories you are genuinely the right person to comment on, and the ones you should decline. Credibility comes from range control, not availability.
A named list of journalists, producers, trade editors and podcast bookers covering your field, with a one page briefing pack on you that a producer can act on in ninety seconds.
We monitor live stories and journalist requests daily, draft your comment within the news window and place it. Speed is the entire game here.
Pitched features, contributed articles in trade and industry publications, and support preparing peer reviewed submissions where they strengthen the record.
Podcast appearances and conference or panel slots, pitched, negotiated and prepared for, including question prep before each recording.
Every placement collected in one page on your own domain, so the record survives paywalls, link rot and the news cycle.
Fifteen minutes to approve a comment when a story breaks, plus prep calls before bookings.
If you need approval from a communications department for every quote, tell us early so we can build the approval step into the news window.
Recognised inside the specialty, unknown to industry and never quoted outside the operating theatre.
Positioned as the surgeon who can explain device risk and adoption to non clinical audiences, with commentary placed on live device and safety stories.
Two paid advisory roles, a HealthTech board position and ongoing medical device advisory work.
No firm honestly can, and any firm that does is buying placements. What we control is angle quality, response speed and relationships, which is what produces coverage consistently.
One call. We review your current position, tell you honestly whether PR and media is the right channel for you, and show you the first three moves.