Channels

Where your expertise gets published.

Six channels, run as one system. Nothing is published for the sake of volume. Each channel has a job, and each one feeds the others. Open any of them to see the exact process, deliverables and first 90 days.

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01 · Primary channel

Boards, founders, programme chairs and recruiters check LinkedIn before they call anyone. For most doctors that page is a CV with a headshot. We turn it into the reason the conversation happens.

Full profile rewrite, including headline, About, featured and banner
Two to five ghostwritten posts a week, drafted for your approval
Monthly content calendar built on your owned themes
Comment and engagement activity on a named target list

See the full LinkedIn process

02 · Long form

Substack

A board does not appoint you because of a post. They appoint you because someone read four thousand words of your thinking and decided you were the person to have in the room.

Named publication set up, designed and configured
One to two researched essays a month, fully ghostwritten
Twelve month essay roadmap tied to your positioning
Distribution cut for LinkedIn and email from every essay

See the full Substack process

03 · Owned audience

Newsletters

Every follower you have on LinkedIn is rented. An email list is the only audience you own outright. We either build yours from zero or take over the one you already have and never have time to send, on whatever platform and whatever cadence you want.

Newsletter built from scratch, or full takeover of your existing one
Platform setup or migration: beehiiv, Substack, Kit, Mailchimp, Ghost and others
Name, positioning, template and visual identity for the publication
Every issue researched, ghostwritten, edited and scheduled at your chosen cadence

See the full Newsletters process

04 · Face and voice

YouTube

Text proves you can think. Video proves you are someone people want in the room. Optional, and only when it earns its place in your plan.

Channel set up, branded and optimised for search
Recording kit specification and setup guidance
Question sets and running orders for each batch session
Full edit, thumbnail, title and description for each video

See the full YouTube process

05 · Public face

Instagram

Journalists, event producers and brand teams check Instagram before they commit. Run properly it is not a vanity feed, it is a credibility page that turns attention into paid work, without you ever dancing to a trending sound.

Profile, bio, highlights and link hub rebuilt
Eight to twelve produced posts a month across reels, carousels and stories
Shot lists so recording takes minutes, not evenings
Editing, captions, covers and copywriting handled end to end

See the full Instagram process

06 · Earned media

Press and Recognition

You can say you are an authority. A national outlet quoting you on a live story says it for you, and that is the sentence that ends up in the board pack.

Angle set and message discipline documented
Named journalist, producer and editor list for your field
Media briefing pack and headshot direction
Daily monitoring of live stories and journalist requests

See the full Press and Recognition process

We choose the channels that fit your goals.

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