Channels

Where your expertise gets published.

Six channels, run as one system. Nothing is published for the sake of volume. Each channel has a job, and each one feeds the others. Open any of them to see the exact process, deliverables and first 90 days.

01 · Primary channel

LinkedIn

Boards, founders, programme chairs and recruiters check LinkedIn before they call anyone. For most doctors that page is a CV with a headshot. We turn it into the reason the conversation happens.

  • Full profile rewrite, including headline, About, featured and banner
  • Two to five ghostwritten posts a week, drafted for your approval
  • Monthly content calendar built on your owned themes
  • Comment and engagement activity on a named target list
See the full LinkedIn process
02 · Long form

Substack

A board does not appoint you because of a post. They appoint you because someone read four thousand words of your thinking and decided you were the person to have in the room.

  • Named publication set up, designed and configured
  • One to two researched essays a month, fully ghostwritten
  • Twelve month essay roadmap tied to your positioning
  • Distribution cut for LinkedIn and email from every essay
See the full Substack process
03 · Owned audience

Newsletters

Every follower you have on LinkedIn is rented. An email list is the only audience you own outright. We either build yours from zero or take over the one you already have and never have time to send, on whatever platform and whatever cadence you want.

  • Newsletter built from scratch, or full takeover of your existing one
  • Platform setup or migration: beehiiv, Substack, Kit, Mailchimp, Ghost and others
  • Name, positioning, template and visual identity for the publication
  • Every issue researched, ghostwritten, edited and scheduled at your chosen cadence
See the full Newsletters process
04 · Face and voice

YouTube

Text proves you can think. Video proves you are someone people want in the room. Optional, and only when it earns its place in your plan.

  • Channel set up, branded and optimised for search
  • Recording kit specification and setup guidance
  • Question sets and running orders for each batch session
  • Full edit, thumbnail, title and description for each video
See the full YouTube process
05 · Public face

Instagram

Journalists, event producers and brand teams check Instagram before they commit. Run properly it is not a vanity feed, it is a credibility page that turns attention into paid work, without you ever dancing to a trending sound.

  • Profile, bio, highlights and link hub rebuilt
  • Eight to twelve produced posts a month across reels, carousels and stories
  • Shot lists so recording takes minutes, not evenings
  • Editing, captions, covers and copywriting handled end to end
See the full Instagram process
06 · Earned media

PR and media

You can say you are an authority. A national outlet quoting you on a live story says it for you, and that is the sentence that ends up in the board pack.

  • Angle set and message discipline documented
  • Named journalist, producer and editor list for your field
  • Media briefing pack and headshot direction
  • Daily monitoring of live stories and journalist requests
See the full PR and media process

We choose the channels that fit your goals.