Newsletters
Channels/03 · Owned audience

Platforms change their rules. A list does not.

Every follower you have on LinkedIn is rented. An email list is the only audience you own outright. We either build yours from zero or take over the one you already have and never have time to send, on whatever platform and whatever cadence you want.

Newsletters

Hi Doctor,

What Newsletters has produced for doctors we work with:

Built or adopted

New list from zero, or we take over yours.

Daily to monthly

You choose the cadence, we run it.

100%

Of the list, data and archive stays yours.

Small lists close deals

Four hundred of the right readers outperform forty thousand strangers. We build the list from people who can actually hire, appoint or invite you.

Direct to the inbox

No feed, no ranking, no reach penalty. The people you want reading your judgement receive it.

The problemI

Attention you cannot call back.

01

Ten thousand followers and no way to reach any of them directly the day you need to.

02

The people who matter most, three chairs and two founders, are buried in a follower list you cannot query.

03

Nothing on your profile converts a reader into a contact you can follow up with.

04

Every post starts from zero reach instead of building on the last one.

How we run itII

The Newsletters process, step by step.

01

Audit or blank page

If you already have a newsletter we audit it: list health, deliverability, open and click history, format, cadence and archive, then tell you what to keep and what to change. If you have nothing, we start from the blank page and design the publication with you.

02

Format and cadence

We agree the shape of the send and how often it goes out. Daily briefing, weekly note or monthly essay. Whatever you commit to, we produce it and hit the date, because the calendar is our job and not yours.

03

Platform setup or migration

beehiiv, Substack, Kit, Mailchimp, MailerLite, Ghost or your hospital approved stack. We set it up properly, or migrate your existing list and archive across without losing subscribers, deliverability or history.

04

Lead magnet built from your expertise

A short, genuinely useful asset only you could write: a decision framework, a diligence checklist, a briefing on where a technology actually stands clinically.

05

Capture and infrastructure

Hosted capture page, list infrastructure, consent handling and deliverability set up properly so your sends land in the inbox rather than promotions.

06

Writing and ghostwriting

We research, draft, edit and schedule every issue in your voice, from your voice notes, papers and slides or from what is moving in your field. You approve on your phone. Daily, weekly or monthly, the standard does not drop.

07

Segmentation

Peers, industry, press and recruiters tagged separately, so a board announcement, a paper and a commentary opportunity each go to the right subset.

08

Growth and guest placements

We place you in newsletters your buyers already read, which is the fastest legitimate way to add several hundred qualified subscribers.

What you get

Everything, done for you.

Your time

Thirty minutes a month reviewing the send. The lead magnet takes one interview.

Who this is not for

If you have no intention of ever emailing your audience, skip this and put the budget into LinkedIn and PR.

  • Newsletter built from scratch, or full takeover of your existing one
  • Platform setup or migration: beehiiv, Substack, Kit, Mailchimp, Ghost and others
  • Name, positioning, template and visual identity for the publication
  • Every issue researched, ghostwritten, edited and scheduled at your chosen cadence
  • One lead magnet produced and designed, plus refreshes as the list grows
  • Capture page, welcome sequence and consent handling configured
  • Deliverability work: domain authentication, warm up and inbox placement monitoring
  • Audience segmentation and tagging by peers, industry, press and recruiters
  • Growth programme: LinkedIn funnels, cross promotions and guest placements
  • Sponsorship readiness: media kit and rate card when the list is large enough
  • Monthly report on list growth, opens, clicks, replies and opportunities created
First 90 daysIII

What actually happens, and when.

Weeks 1 to 2

Audit or blank page. Format, cadence and platform decided. Setup done or your existing list migrated.

Weeks 3 to 6

Lead magnet and capture page live, first issues published on schedule, subscribers arriving from LinkedIn and PR.

Months 2 to 3

Segmentation applied, growth and guest placements running, replies from named readers turning into conversations.

Swipe
What it looks like in practiceIV

Primary care physician moving into industry

Before

A growing LinkedIn audience with no way to contact anyone directly.

What we ran

A frontline briefing on what actually happens in general practice, sent monthly, with a diligence checklist as the capture asset.

Result

A list read by health journalists and product leads, producing media features and expert commentary requests.

Two ways inV

Start one from zero, or hand us the one you already have.

Either way the outcome is the same: a newsletter that goes out on time, in your voice, to people who matter, without it ever becoming another thing on your list.

Option A

Built from scratch

You have no newsletter and no list. We create the whole publication and hand you a running asset.

  • Name, positioning and editorial angle decided with you
  • Platform chosen and configured, domain authenticated for deliverability
  • Template and visual identity matched to your brand
  • Lead magnet and capture page to seed the first subscribers
  • First issue written, approved and sent inside three weeks
Option B

Your existing newsletter, managed

You already started one and it has gone quiet, or it works and you no longer have the hours. We take it over completely.

  • Full audit of list health, deliverability, format and past performance
  • List cleaned, lapsed subscribers re engaged with a return issue
  • Migration to a better platform if yours is holding you back, archive intact
  • Every future issue researched, ghostwritten, edited and scheduled by us
  • Nothing publishes without your approval, and the list stays yours
Cadence, your call

Daily, weekly, fortnightly or monthly. We hold the schedule.

Daily

A short briefing for fast moving fields. High commitment from us, thirty seconds of reading from your audience.

Weekly

The workhorse. Enough rhythm to stay top of mind, enough room to say something that matters.

Fortnightly

For doctors with dense material. Longer pieces, more research per issue, steady growth.

Monthly

One considered essay a month. The lightest load on you and still enough to hold a serious list.

Platforms and craftVI

We already know your platform, whichever one it is.

beehiiv logobeehiivSubstack logoSubstackKit logoKitMailchimp logoMailchimpMailerLite logoMailerLiteGhost logoGhostHubSpot logoHubSpotbeehiiv logobeehiivSubstack logoSubstackKit logoKitMailchimp logoMailchimpMailerLite logoMailerLiteGhost logoGhostHubSpot logoHubSpot

Lead magnets

Decision frameworks, diligence checklists, clinical briefings and templates that a serious reader will trade an email address for.

Deliverability

SPF, DKIM and DMARC set up, domain warmed and inbox placement monitored, so your issues land in the inbox and not in promotions.

Growth

LinkedIn funnels, cross promotions with adjacent newsletters, guest placements and referral mechanics. Qualified subscribers, not bought ones.

Compliance

Explicit consent, recorded source per subscriber, unsubscribe handling and a review pass on every issue against your regulatory and employer constraints.

Monetisation

When the list earns it, a media kit, rate card and sponsor outreach, or a paid tier. Most doctors make more from the consulting it triggers.

Reporting

Growth, opens, clicks, replies and, above all, which issues produced real conversations. We repeat what works and drop what does not.

QuestionsV

What doctors ask before starting.

Yes. Consent is explicit, the source of every subscriber is recorded, and unsubscribe handling is built in from day one.

Let us show you what this would look like for your name.

One call. We review your current position, tell you honestly whether Newsletters is the right channel for you, and show you the first three moves.