Eighteen years of specialist expertise, taken beyond the operating room
We made a highly specialised surgical record legible to device manufacturers and health technology boards, producing two paid advisory roles, a board position and a steady flow of medical device advisory conversations.
- 2
- paid advisory roles
- 1
- HealthTech board seat
- 12 mo
- from start to board appointment
Eighteen years of complex spinal work, a strong reputation among referring surgeons, and no public presence that a device manufacturer or investor could find or interpret.
We positioned him around adoption: why surgical technology succeeds or fails in real theatres. Everything published was written for manufacturers and operators rather than for peers.
Two paid advisory retainers with device companies, a board appointment at a health technology company, and inbound approaches that no longer required an introduction.
- Positioned around adoption and workflow rather than surgical technique.
- An advisor one pager with scope, rate and conflict position written before the first call.
- Monthly commentary on device evaluation, aimed squarely at manufacturers.
- Deliberate presence at two industry conferences rather than five academic ones.
Twenty one years of internal medicine, invisible outside the hospital. A new role at four times the salary in ninety days.
A running public argument about imaging AI, which turned three vendors into advisory conversations.
Known inside two clubs, invisible everywhere else. Eleven podcasts later, brands and conferences came to him.