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Internal medicine physician

21 years of clinical experience, repositioned around medicine and technology

We repositioned her around the intersection of medicine and technology, grew her LinkedIn presence from approximately 500 to 6,700 followers and helped her secure a new role with a 4× salary increase within 90 days.

Verified with the physician
salary increase
90 days
to new role
500 → 6,700
supporting authority growth
Where she started

Twenty-one years of internal medicine, deep experience with digital care pathways, and a public record that said almost nothing about it. Roughly 500 LinkedIn connections and no writing outside clinical settings.

What we changed

We narrowed her position to the intersection of clinical medicine and technology, rebuilt every public surface around that single claim, and published a small number of substantive pieces aimed at operators rather than clinicians.

What followed

Inbound conversations from health technology companies within weeks, then a new role at four times her previous salary inside ninety days, with the audience growth acting as supporting evidence rather than the goal.

What actually moved
  • A single stated category instead of a list of interests.
  • Profile, search results and biography aligned to the same claim.
  • Two long-form pieces written for commercial decision makers.
  • A named target list of companies and events, worked deliberately.
Work involved
  • Positioning
  • Content and authority
  • From health to tech
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