A lab that funders and partners could finally find
We built a public record for the lab's programme rather than for individual papers, which brought two industry partners to the table and strengthened a successful grant application.
- 2
- industry partnerships
- 1
- grant awarded
- 5
- collaboration approaches
A productive lab judged entirely on papers, with no coherent public account of what the programme was for or why it mattered beyond the field.
We articulated the ten year programme in plain language, gave the lab a public home for it, and published progress in a rhythm funders and companies could follow.
Five collaboration approaches, two industry partnerships and a successful grant application that drew directly on the public narrative for its impact case.
- A programme stated once, clearly, instead of paper by paper.
- Plain language impact writing reused in the funding application.
- Public progress updates on a predictable schedule.
- Named target list of funders, partners and conveners.
Cited by peers, invisible to industry. Two advisory agreements later, the balance changed.
Sixty applications, four replies. Then the approaches started arriving instead.
The findings were solid and unread. Then journalists and committees started calling first.