We repositioned deep methodological expertise for a commercial audience, which replaced silent applications with direct approaches and a senior scientist role at a substantial pay increase.
Excellent methods experience, a thinning academic runway, and applications written in the language of grant committees rather than hiring managers.
We translated the expertise into the problems companies pay to solve, rewrote every public surface accordingly, and built a short body of writing that demonstrated applied judgement.
Six direct approaches from industry, and a senior scientist role signed within five months at more than double the previous salary.
Cited by peers, invisible to industry. Two advisory agreements later, the balance changed.
The science was competitive. The programme was invisible to everyone deciding where money goes.
The findings were solid and unread. Then journalists and committees started calling first.