Services/06 · Pipeline

Stop waiting for the call for proposals. Build the pipeline.

Authority creates interest. Funding and partnerships work turns that interest into a named list of funders, companies and organisers who know who you are, have a reason to talk, and have a calendar link in front of them. Written by us, sent in your name, run every week.

Funding and partnerships

Hi Professor,

What funding and partnerships has produced for academics and researchers like you:

▋

The problemI

Being known is not the same as being funded.

01

Interest arrives as a like, a comment or a vague 'we should collaborate', and none of that is a meeting in a diary.

02

Enquiries sit unanswered for two weeks because teaching came first, and the opportunity quietly went elsewhere.

03

There is no list. Every funding cycle starts again from whoever happened to see a post.

04

Nobody follows up. Most paid work and co-investigator interest is agreed on the third contact, not the first.

05

You have no idea which activity produced the last engagement, so you cannot repeat it deliberately.

3 to 7

Touches before a serious funder or partner agrees to a first conversation.

80%

Share of opportunities lost to no follow up rather than to a competing bid.

48 hrs

The response window in which enquiry to meeting conversion is highest.

How we run itII

Funding and partnerships, step by step.

01

Ideal partner profile

We define exactly who should be contacting you: the funder type, the company stage, the conference tier, the buyer role and the budget that exists. Everything downstream is aimed at that profile and nothing else.

02

Named target list

A researched list of real organisations and named people, with the trigger that makes each one relevant now: a funding call, a research hire, a product launch, a call for speakers, a policy deadline.

03

Offer and proof assets

The one page that explains what you advise on, what a working engagement looks like and what it costs. Plus the lead magnet, a methods checklist, decision framework or research briefing, that earns the first reply.

04

Warm outbound in your voice

Written by us, sent in your name, always short, always specific to the recipient. Sequenced across email and LinkedIn with proper follow up. Nothing sent without your approval on the templates.

05

Inbound capture

Every public surface routes to a single path: capture page, booking link and an automatic follow up sequence, so an interested reader can become a meeting at midnight without you touching anything.

06

Triage and follow up

We monitor replies, sort serious from noise, draft your responses and chase the ones that went quiet. The follow up is where the funding actually is.

07

Pipeline reporting

A monthly view of contacts made, replies, meetings booked, proposals out and engagements closed, with the source of each. We cut what does not convert and repeat what does.

What you get

Deliverables, not adjectives.

Your time

Approve the sequences once, then roughly 30 minutes a week reviewing replies and taking the calls we book.

Not for

Academics with no capacity to take the meetings. There is no point generating demand you cannot answer, and cold volume without a real position underneath it just burns your name.

  • Written ideal partner profile and qualification criteria
  • Researched target list with named contacts and relevance triggers, refreshed monthly
  • One page offer document and rate card language
  • One lead magnet produced, designed and hosted
  • Outreach sequences written in your voice across email and LinkedIn
  • Capture page, booking link and automated follow up sequence
  • Reply triage with drafted responses within one business day
  • Monthly pipeline report from first contact to signed engagement
What happens, and whenIII

An honest sequence.

Weeks 1 to 3

Ideal partner profile agreed, first target list researched, offer page and lead magnet built, booking path live.

Weeks 4 to 8

Outreach running weekly. First replies and first booked calls. Messaging tightened against what actually gets answered.

Weeks 9 to 16

A predictable weekly rhythm: new contacts in, follow ups chased, meetings in the diary and the first engagements closed.

A worked example

Principal investigator moving into diagnostics advisory

Before

Publishing consistently, roughly one vague enquiry a month, nothing followed up, no idea where any of it came from.

After

A list of 140 diagnostics companies with named research leads, a methods checklist as the entry asset, and a four touch sequence sent in her name each week.

Result

Nineteen conversations in the first quarter, two paid advisory retainers and one paid pilot review, with every source tracked.

Frequently asked

The questions academics and researchers ask first.

No. Every message goes to a named person with a stated reason, volumes are deliberately low, consent and unsubscribe handling are built in, and the sending domain is warmed and monitored so your name is never at risk.

Book a conversation

Ready to make funding and partnerships work for you?

Pick a time below. Fifteen minutes, private, no pitch. We'll tell you where we think your expertise has the greatest commercial value.

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