Where the public, the press and funders look you up.
Journalists, event producers and public engagement teams check Instagram before they commit. Run properly it is not a vanity feed, it is a credibility page that turns attention into invitations, without you ever dancing to a trending sound.
Hi Professor,
What Instagram has produced for academics and researchers we work with:
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10 min
Of your week on camera. We send a shot list; you record raw clips on your phone.
8–12 posts
Produced posts a month across reels, carousels and stories.
0 trends
Trends, dances or gimmicks. Explainers and carousels in your voice.
It is where the press researches you
Producers and journalists check a public profile before booking a contributor. An empty grid reads as no public voice, and the booking goes elsewhere.
Institutions value public engagement
Funders and universities increasingly weigh public impact, and a credible public presence carries weight nothing else buys.
Serious researchers avoid it, so the loudest voices own it.
The public conversation about your field is being led by accounts with no research accountability.
Your profile is either private or empty, so a producer researching you finds nothing to judge you on.
The format looks like it demands trends and dancing, so it never starts, and the honest version never gets made.
Anything posted is one off, so the account looks abandoned within a month.
Public engagement and media approaches go to whoever is visible, not to whoever is most qualified.
The Instagram process, step by step.
Positioning and boundaries
We agree what you will and will not put in public: topics, tone, whether you appear on camera, and how much of your life is off limits. The boundary is set once and never crossed.
Profile build
Name, handle, bio, highlight covers and a link hub rebuilt so a journalist or public engagement officer understands in five seconds who you are and how to book you.
Content system
Three formats we rotate: short vertical explainers, carousels that unpack one research finding, and stories that show the working life behind the title. No trends, no lip syncing.
Production
You record raw clips on your phone from a shot list we send, or we work from footage you already have. We edit, caption, cover design, write the copy and schedule it. You approve.
Compliance pass
Every post reviewed against your institution's communications policy and funder rules before it publishes, including disclosure language on anything commercial.
Growth and inbound
Collaboration posts with aligned accounts, comment activity on the accounts your audience follows, DM triage and a monthly report on saves, shares and the enquiries that actually arrived.
Everything, done for you.
Ten to twenty minutes a week recording raw clips on your phone, plus approvals. Nothing else.
If you will not appear on camera at all and have no existing footage, LinkedIn and newsletters will serve you far better. We will say so.
- Profile, bio, highlights and link hub rebuilt
- Eight to twelve produced posts a month across reels, carousels and stories
- Shot lists so recording takes minutes, not evenings
- Editing, captions, covers and copywriting handled end to end
- Compliance and disclosure review on every post
- DM and comment triage with suggested replies
- Monthly report on saves, shares, profile visits and inbound enquiries
What actually happens, and when.
Principal investigator, genetics and public health
A private account with 300 followers and no public presence, while unqualified accounts dominated her field's public conversation.
Two reels and two carousels a week correcting the most common misconceptions in her field, filmed in ten minutes a week from a shot list.
A national broadcast booking, a school outreach partnership on her own terms, and a steady flow of media requests from the profile link.
What academics and researchers ask before starting.
No. We do not use trending audio, dances or gimmicks. The formats we run are explainers, carousels and behind the scenes stories, in your voice and at your seniority level.
Let us show you what this would look like for your name.
One call. We review your current position, tell you honestly whether Instagram is the right channel for you, and show you the first three moves.