Channels

Where your expertise gets published.

Six channels, run as one system. Nothing is published for the sake of volume. Each channel has a job, and each one feeds the others. Open any of them to see the exact process, deliverables and first 90 days.

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01 · Primary channel

Funders, industry partners, editors and search committees check LinkedIn before they reply to anyone. For most academics that page is a publication list with a photograph. We turn it into the reason the conversation happens.

Full profile rewrite, including headline, About, featured and banner
Two to five ghostwritten posts a week, drafted for your approval
Monthly content calendar built on your owned research themes
Comment and engagement activity on a named target list

See the full LinkedIn process

02 · Long form

Substack

A funder does not commit seven figures because of a post. They commit because someone read four thousand words of your reasoning and decided your programme was the one to back.

Named publication set up, designed and configured
One to two researched essays a month, fully ghostwritten
Twelve month essay roadmap tied to your positioning
Distribution cut for LinkedIn and email from every essay

See the full Substack process

03 · Owned audience

Newsletters

Every follower you have on LinkedIn is rented. An email list is the only audience you own outright. We either build yours from zero or take over the one you already have and never have time to send, on whatever platform and whatever cadence you want.

Newsletter built from scratch, or full takeover of your existing one
Platform setup or migration: beehiiv, Substack, Kit, Mailchimp, Ghost and others
Name, positioning, template and visual identity for the publication
Every issue researched, ghostwritten, edited and scheduled at your chosen cadence

See the full Newsletters process

04 · Face and voice

YouTube

Text proves you can think. Video proves you are someone a funding panel or a conference audience wants in the room. Optional, and only when it earns its place in your plan.

Channel set up, branded and optimised for search
Recording kit specification and setup guidance
Question sets and running orders for each batch session
Full edit, thumbnail, title and description for each video

See the full YouTube process

05 · Public face

Instagram

Journalists, event producers and public engagement teams check Instagram before they commit. Run properly it is not a vanity feed, it is a credibility page that turns attention into invitations, without you ever dancing to a trending sound.

Profile, bio, highlights and link hub rebuilt
Eight to twelve produced posts a month across reels, carousels and stories
Shot lists so recording takes minutes, not evenings
Editing, captions, covers and copywriting handled end to end

See the full Instagram process

06 · Earned media

Press and Recognition

You can say your work matters. A national outlet quoting you on a live story says it for you, and that is the sentence that ends up in the funding panel's briefing.

Angle set and message discipline documented
Named journalist, producer and editor list for your field
Media briefing pack and headshot direction
Daily monitoring of live stories and journalist requests

See the full Press and Recognition process

We choose the channels that fit your goals.

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