Evidence that reached the people writing the rules
We turned a body of policy relevant research into published commentary, producing standing media relationships, two committee invitations and paid expert work.
- 2
- policy committee invitations
- 9
- media appearances
- 1
- standing expert relationship
Policy relevant findings buried in journals, occasional press requests handled ad hoc, and no route into the conversations where decisions were actually made.
Three defined angles, a press kit, media training, and a reactive comment process fast enough to be useful inside a news cycle.
Nine media appearances, two committee invitations and a standing expert relationship with a national outlet, all traceable to coverage rather than to outreach.
- Three angles they were genuinely the best available voice for.
- Comment turned around inside a three hour window.
- Media training before the first interview, not after it.
- Every appearance reused in impact statements and applications.
Cited by peers, invisible to industry. Two advisory agreements later, the balance changed.
The science was competitive. The programme was invisible to everyone deciding where money goes.
Sixty applications, four replies. Then the approaches started arriving instead.