Building a public reputation without becoming an influencer.
Reputation is not content volume. It is the deliberate arrangement of what you are known for, where that is visible, and what evidence supports it. This guide is written for doctors who want to be chosen for serious work, not for doctors who want an audience.
One specialty is not a position. A position is a specific problem, for a specific buyer, that you have credible standing to solve. Write it as a single sentence: I help [buyer] with [problem], because [evidence].
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The scorecard names your weakest link in two minutes. A call takes it further and treats the first conversation as a diagnosis.
