Most doctors are not short of expertise. They are short of legibility. The Opportunity Score is a simple way to see, in one sitting, whether the market can find you, understand you, trust you and buy from you. Score each of the five dimensions from zero to two, then add them up. The result is not a verdict on your career. It is a map of the weakest link.
01
Dimension one, discoverability
Can a stranger with budget find you in under two minutes, and does what they find make sense without a clinical background?
- 0, your public footprint is a hospital staff page and a PubMed list.
- 1, you have a profile that exists but reads like a CV.
- 2, your profile states who you help, with what, and shows recent work.